Thursday, July 19, 2012

Will be at the Brides of Mumbai Exhibition, WTC, Cuffe Parade.

1st of all I want to thank you & pass onto you Aditi Prakash's heartfelt thanks for the amazing response to the Charm Giveaway by Pure Ghee Designs. I want to announce that the Give-away is now officially closed.Thank you to all of you who wrote on their wall & liked them on FB. Aditi tells me your charms on their way :)
One more super quick & super last minute announcement is that I will be taking part in the Brides of Mumbai Exhibition that will take place at World Trade Centre, Cuffe Parade, tomorrow & the day after, 20th & 21st July 2012, 10am to 7pm. Do drop by if you are in that part of town. It is on the 31st floor. Stall no 48. :) See you :) If you are planning on meeting me come on the 20th. See yaaa sooon!!

Wednesday, July 11, 2012

Aditi Prakash of Pure Ghee Designs + an exciting FREE give away

I have long been a fan Aditi Prakash of Pure Ghee Designs and the work that she does. Her grab-your-eyeball colours. The shapes of her bags, the aesthetics, the detailing, the finish. And then I happened to meet her at the IMC Diwali exhibition last year. We clicked instantly because she was so warm and very down to earth. What won my heart was she looped one of her famous charms onto my bag while saying bye . A bright & hot pink one :) It has never failed to elicit a comment. I have been wanting to feature her and her work here & what better way to do that than a quick interview with her. And at the bottom of this this post is a sweet giveaway. Read on.
Artnlight: What is your background and when did you know for the 1st time that you are one day going to have a brand called Pure Ghee designs or that you will design bags for a living?
Aditi Prakash: I loved to draw as a child, this interest continued as I grew. I would spend hours filling out my biology diagrams! I went on to pursue Bachelors of Fine Arts from JNTU Hyderabad, majoring in Sculpture. I realized along the way that I loved putting different materials together.
At NID I studied furniture design and once I passed out I worked with traditional craft communities across the country. I realized that whatever I did it had to have a hand made element to it.
Two years ago I set up my design studio, Pure Ghee Designs. I had never thought I would be making bags. I had designed some bags for a client. The client lost interest and did not take the products I designed to the market, I believed in them and decided to do it myself! That’s how I ended up making and selling bags! Over the course of time I realize that making bags brings together my love for art, craft and design. I plan to expand to other accessories like jewelry, footwear and stoles soon. 


Artnlight: You have a thing for bright colours. Is it purely a design decision, how personal is colour to you?
Aditi Prakash:I have loved bright colours ever since I can remember. I get very inspired especially when I travel to smaller towns and find women being very bold in the colours they wear! I have no favourites, I love playing with colours and observing how they interact with each other.

Artnlight: What have been your biggest challenges & biggest joys in this journey?
Aditi Prakash:Running a business on your own is no easy task! Every day brings its challenges. And being your own boss can be so tough, because now you have no one to blame but yourself :)
But the journey is great never the less.  It has made me a more positive person. It has helped me hone my decision making skills. Pure Ghee Designs makes me believe in myself every day!

Artnlight: Any advice for budding entrepreneurs?
Aditi Prakash:Becoming an entrepreneur as a journey of discovering oneself! Be prepared to deal with the good, bad and ugly.

 Now for the good news! Pure Ghee bags are finally available online on pret-amoda
AND 
For the give away, all you need to do is:
1.Like Pure Ghee Designs on FB.
2. Leave a comment on Pure Ghee Designs page
3. Send your address to aditi@puregheedesigns.com
And voila! Get a bag charm worth Rs.250 free. (This will be valid for people in India only)

Sunday, July 8, 2012

Meeting Shilo Shiv Suleman & Nilofer Suleman

When I knew I was going to Bangalore for the Soul Santhe, Shilo Shiv Suleman was the 1st person I informed. I knew if there was something I was looking forward to more than even the Soul Santhe it was meeting her. And not only would I get to meet her, but her mother too would be there, the legendary Nilofer Suleman at the altar of whose art I worship. For the few of those who don't know, Shilo is the incredibly young and accomplished artist whom the world recognised before she passed out of art School. But more than that she and her work captures your imagination. I have wanted to meet this young girl much before she went on to be a TED speaker. "She illustrated her first book for children at the age of 16 and has illustrated and published 8 others since. She has also been actively involved in setting up community art projects. Earlier this year, at only 22 years of age, she was chosen by TED and Levi's as an ambassador of the 'Shape of Things to Come' - one of three Indian women to be felicitated with this honour at the TED Global Conference 2011, Edinburgh. In 2010 she was selected for an INK fellowship for her work as a young innovator in her field and now continues her work with the community as their Featured Artist of the Year. She was also one of the youngest speakers at the WIRED UK and DLD conference in London and Munich." So in brief and maybe even flippantly- painter of books, buses, walls, art activist, gorgeous App designer, stage designer, TED speaker, (do click on the links which will take you to different aspects of her work) representative of a generation of women, of art, of culture. For she speaks of and derives from Arjuna and Apsara's when normal kids her generation would not think it cool to do so even if they knew enough to. It takes coming from and standing on strong ground and a sure sense of self to take a leap and fly.
As i walked into Shilo's & Nilofer's home, there was much to take in, the striking girl with frangipani in her hair and the home itself which gave me a distinct feeling of walking into her art. It all came together very beautifully. There were no two stories here. Only one. This was a home that had so much to give. There are some spaces that are very generous and this has everything to do with the people inhabiting it.



I loved the verandah outside their home. It was done in cool whites, had abundant greens and had these cowheads that Shilo had collected on her travels to across India.
This is Shilo at work painting the walls of Bangalore as part of the Wallflowers Project
And this is her room where she lives and works from. Her work is integral to where she comes from, who she is and what she truly feels. Perhaps that is why it has gone as far as it has.

We had a lot of fun shooting her. It was not an overly bright day and it made for some interesting lighting.
 It was uncanny feeling being in her space, it felt like being inside her live art, all the things that were drawn in her illustrations seemed present in this room. The frangipani, the lotuses, the gods, the twinky lights, were all here.


And now we enter Nilofer Suleman's studio, the place where the most astoundingly intricate and tongue-in-cheek humoured paintings are born.
It felt surreal to enter this space of an artist whom I admired so much, making casual conversation while I clicked and she worked, as if this were any other day.
 Entering the workspace of any artist is for me entering their private space, it is where they engage with their ideas, where their thoughts and being meet the muse and creation takes place. It is no less than a privilege of a lifetime if the artist allows you to witness the process of creation.



The Suleman's were very welcoming and generous hosts. Shilo had to leave to take a Delhi flight and I  saw the artist Nilofer at work and as mother. And perhaps the most important thing that I experienced was that their simplicity and humility were in direct proportion to their collective  and formidable talent.

For quick references: Shilo's TED talk, her blog & Khoya the interactive app she developed for the ipad.